Associate Professor Dr. Katerina Kozludzhova

Business Innovation – Your Inspiration for Innovation

Successful market-driven innovation begins with a clear understanding and accurate definition of innovation as a tool for sustainable business growth.

• What kinds of innovations can we create?

• Where can we find opportunities for innovation?

• What specific skills and behaviors should we develop?

• How can we use our business model as a tool for innovation?

• What are disruptive innovations – and how can we respond to or create them?

• What barriers might we face, and how can we overcome them?

• What is creativity in the innovation process?

• How does Design Thinking support innovation?

• What approaches and concepts help us develop innovations?

• Who are the customers for our innovation?

• How do we present innovation to the market and generate demand?

• What are the key success factors for market realization?

And much more…

Developing successful and predictable innovations requires both solid theoretical knowledge and the cultivation of specific skills and mindsets. Innovation is a discipline — one that can be learned and mastered.

The book Business Innovation gathers the essential knowledge, skills, and tools you need.
Let it be your guide and inspiration on the path to creating real value through innovation.

A Strategic Solution for Boosting Innovation in Bulgaria

This book offers a solution that marks an important step toward improving Bulgaria’s innovation activity and creating an environment that supports the development and market realization of innovations.

The research is conducted within Bulgaria’s software industry, a sector playing a leading role thanks to its access to cutting-edge technology and specialized knowledge—both essential elements in the innovation process.

The book features an in-depth literature review and analysis of the concepts of innovation and innovation commercialization. It identifies the key factors necessary for the successful development and commercialization of innovations.

At the core of the publication is a commercialization model for innovations in the software industry, designed to encourage small and medium-sized enterprises (SMEs) to develop innovative products and bring them successfully to market.

While created for the software sector, the model is also adaptable for companies across other industries, providing a practical framework for translating innovation into competitive advantage.

An Integrated Model for Successful Product Innovations

This monograph presents the author’s original theoretical and empirical research on product innovations—a field of study that demands a deep exploration of the current state and challenges surrounding product innovation in business.

The main objective of the work is to develop and present an integrated model for successful product innovations. Existing models focused on product development often fall short of meeting all success criteria defined by modern business organizations.

A key task of the researcher is to validate theoretical knowledge through empirical research and to uncover hybrid opportunities for creating an innovation process model that is adaptive to a rapidly changing environment and the unpredictability of market demands and customer expectations.

Through this monograph, the researcher contributes to the advancement of both theoretical and practical knowledge on product innovation. The outcome is a valuable tool for business organizations: a comprehensive innovation process model that brings together the author’s theoretical insights, empirical validation, and real-world applicability.